Over a year ago, Jamie Oliver aired an episode on ABC showing families what their children are consuming at school, home, and also in many fast food restaurants. Pink slime has caused an outcry from food safety advocates for YEARS but is just now getting major airtime by the mass media.
But thanks to the rise in popularity in social media sites like facebook and twitter, the ugly name for ‘lean, finely textured beef’ managed to cause such a reaction out of meat-eaters in the last month that processing companies are now going bankrupt over boycotts.
But is Pink Slime really the evil in the meat industry that consumers should be concerned about?
As misinformation and passive activism reveal the dark side of the power of twitter this year.
One has to ask…is Pink Slime the next #Kony2012?
Look through my Storify contemplation and make your own judgements.
I am a student at the University of Iowa majoring in Journalism and Political Science. I am writing this blog as part of a digital media workshop class. 
Iowa City Vegetarian/Vegan/Locally Grown Eats 